Le Creuset, French manufacturer of enamelled cookware, has partnered with one of South Africa's leading providers of in-store digital media solutions, One Digital Media (ODM), to showcase its products in a corresponding and scheduled manner across its national network of stores. Andrew Ridl:" The centrally controlled digital signage display network will enable Le Creuset to simultaneously create awareness of brand promotions, in-store specials and product launches while showcasing its brand story to shoppers."

The digital solution has been rolled out in 19 venues across the country with more to come before the end of 2013. This unique solution will allow Le Creuset's marketing department to swiftly alter content displayed within any store via the organisation's head office in Cape Town. ODM's Nimbus Media Cloud software, which operates as the foundation for this solution, is web-based and can also be accessed by specific stores to run store/region specific promotions.

Modern retail digital display signage solutions are evolving rapidly to meet the shift toward building retail spaces for the new super consumer, believes One Digital Media CEO, Andrew Ridl. "There are few sectors that are quite as disposed to reinvention as retail. With a history spanning thousands of years, the business of selling goods to consumers has been forced to repeatedly adapt itself to changing environments and public expectations. In many ways, flexibility and agility are hardwired into this segment's corporate DNA.

The modern retail environment is no different. Purchasing habits have evolved considerably since the days of small street markets and neighborhood grocers. The modern super consumer now expects retail outlets to be finely attuned to their personal changing needs, to respond in real time, and to offer pertinent information to allow them to (accurately) make a purchase decision."