ONE DIGITAL MEDIA
Leading the technology evolution in retail
One Digital Media's Software based Digital Signage solutions to suit every environment
One Digital Media's Hardware solutions, from Digital Menu Boards to in-store screens.
The ODM design team are experts in Digital Motion Graphics and Interactive Design. We can assist your brand with a content strategy and media that will ensure longevity and client engagement.
Based on our client’s in-store challenges and current and future objectives, combined with our insights on effective in-store marketing solutions, we develop a digital in-store strategy for our clients.
The combination of One Digital Media’s own proprietary solutions and access to a variety of leading industry partners’ offering ensures we can offer our clients a wide choice of solutions that can be fully tailored to their individual needs.
Our content scheduling department controls all the media and playlists on our networks and ensures that the right messages are sent to the right screen at the right time.
Our dedicated technical support team and nationwide team of field technicians ensure that our networks run smoothly and possible issues can be tackled timeously and effectively.
ODM’s ability to track scanner POS data, means we can accurately and timeously analyse the effectiveness of campaigns. In our monthly campaign debriefs, we will feed this information back to our clients and make recommendations to optimise campaigns.
Our client interface portal connects our clients to a wealth of ‘intelligence’ behind their digital in-store network, through which they can access and control their network or digital in-store campaign.
Digital signage screens assist in both saving print costs and reducing your ecological foot-print. Solutions provided by One Digital Media reduce print costs to our clients, as there is no need for re-prints due to colour or copy writing errors.
One Digital Media ensures that content uploaded to our fully managed systems are approved by the client.
ODM’s digital signage software has the capability to control display times at a store level by using the auto-on and auto-off functionality. This aids in prolonging hardware lifetime as well as saving electrical costs. Not all stores have the same trading hours thus display times can be custom set to meet your needs.
A pro-active tip; Set the digital screen to power on 30 minutes before start of trade and off again 30 minutes after the official closing time. Setting up the digital screen trading hours in this way allows staff to verify that the system is fully operational prior to their clients arrival and also ensures the offering is visible to any last minute or lingering clientele.
All the best for 2017!
What a year 2016 was and what a year 2017 is going to be! There was a slight respite at the end of last year from our retail clients (as they don’t install new systems in December) but the ODM team were kept on their toes with other projects. We have also had an incredibly fast start to 2017 and the ODM offices around the country are starting to feel like Virgin Health Clubs in January – very busy!
The business expansion in Africa is going well – with new sites being taken on in Ghana, Zimbabwe with forthcoming sites in Malawi. The consolidation of the industry in South Africa continues with our on-going acquisition plans and partnership deals. The growth of ODM services across the board will also ensure that ODM remains the largest supplier of Digital Narrowcasting services in Africa.
Our ambitious statement for 2017 is “our best year yet” and the dedicated ODM team has accepted that challenge!
“In the end, it's not the years in your life that count. It's the life in your years.” Abraham Lincoln
Dayparting is the practice of dividing a day into several segments and directing different forms of programming , advertising or marketing material to each segment.
One Digital Media is all about the bigger picture, especially when it comes to optimising your visual marketing goals.
In the same way traditional broadcast marketers apply the practice of dayparting on radio and television networks, in- store digital menu boards can be utilised in the same way. Just as audiences for radio and television changes throughout the day or week, visitors to Quick Service Restaurants (QSR’s) change and the menu items that are of interest to them change as well e.g. breakfast items are popular in the morning, more substantial but light meals for lunch or family type meals for the evening.
By using specially designed in-house software offered by One Digital Media, digital menu boards have the flexibility to suit your strategy.
Digital Menu Board Scheduling Strategy should serve the needs of your; clients, marketing team as well as your operational team.
At One Digital Media we deliver turnkey solutions and in-depth content strategies to best meet your visual marketing goals.
Dayparting can also be put in practice with digital signage solutions like corporate information, sales marketing and brand awareness screens.
ODM have partnered with Woolworths and installed a total of 13 different digital signage communication points ranging from Video Walls, to large format LED Displays at their new store in Rosebank (The Mall of Rosebank).
This exciting store was launched on 25 September 2014
As you walk past Woolworths your attention will be drawn by the large 3m x 3m LED display. Inside, you will find a further 3 smaller LED displays, in the RE: Woman, RE: Men and Modern Woman sections.
In the Studio W Men and Woman section you will find 1 x 46” portrait screen. As you enter the food market, be sure to look out for the 46” portrait screen displaying all the specials and daily difference items. Furthermore, the Country Road group has concession stores within Woolworths; they have 2 x 46” portrait screens located at Witchery Woman’s section, 1 x 46” portrait screen at Witchery Kids and lastly 1 x 46” portrait screen at Mimco.
We congratulate Woolworths on yet another successful store launch and look forward to adding more of these solutions to other stores in the near future.
One Digital Media (ODM), the largest digital signage company in South Africa, and KFC are on track to complete one of the largest digital menu board networks in the world. Currently, over 5000 digital menu boards have been installed for KFC YUM! in South Africa.
An additional 1200 installations are planned over the next year.
The network, which comprises up to nine screens in each KFC store, has already been installed in 586 KFCs around the country and additional sites continue to roll out each month. Each screen serves as a menu board, and each screen or group of screens can be changed cost-effectively from a central point within a matter of minutes, providing immediate results.
ODM provides a turnkey solution 24/7 to YUM! and ODM services include procurement, warranty management, installation, maintenance and scheduling on behalf of YUM!
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