British American Tobacco approached us as they were looking to replace their in-store print advertising with a more cost efficient and effective communication medium.

We designed, manufactured and installed the panoramic screens in 39 stores nationwide, including the smoking lounge at OR Tambo International Airport. The screens have allowed British American Tobacco to save on printing and logistical costs and increase their marketing agility as they can now easily change messages nationwide at the touch of a button. In addition, the moving images on the screens have maximised the visual impact of the brands on display substantially.

For this purpose, we developed a special 19 INCH widescreen display that seamlessly fits in their cigarette dispensers.
Read more..

Tweet