Our solutions are designed to enhance the in store shopping experience and leverage the consumer mindset to ultimately influence behaviour in-store. Our extremely agile medium allows for targeted messaging, instant content changes and measurable campaigns. Our medium’s proven ability to increase bottom line results while reducing operational costs and paper waste make it a highly desirable marketing tool.
Our solutions engage shoppers through visually stimulating messaging and appealing solutions. This enhances the image of the store and brand, and may reduce the perceived waiting time at dwell areas like the till or deli section.
Promotions can be targeted to certain regions, stores, day-times, events, consumer demographics, or even adjusted according to weather / localities. This improves the relevancy of the message, and increases the likelihood of the message having the desired behavioural impact on the shopper.
INCREASED BASKET SIZE
High-margin products, up-size deals, and new products can be pushed in a visually stimulating manner, increasing overall store margins.
IMPROVED MEASURABILITY OF CAMPAIGNS
Integration with stores’ point-of-sale data allows for measurable campaigns. Accurate and timely campaign feedback enables our clients to optimise their campaigns and in-store offering effectively and quickly.
IMPROVED MARKETING AGILITY
Automated and remote content control allow for easy and quick content changes and easy correction of price errors, without the logistical burdens often encountered with print ads.
INCREASED OPERATIONAL EFFICIENCY
Our medium results in reduced printing costs and no more print delivery concerns. In addition, one can easily push products close to expiry date, thereby further enhancing operational efficiencies.
CONTRIBUTION TO GREEN FOOTPRINT
Digital screens result in reduced paper consumption and print inks, thereby contributing to a brand’s green footprint.