In 2010, Cell C began the massive task of refitting all their stores across South Africa. The redesign involved engaging ODM to provide a state-of-the art digital solution for their digital media requirements.

To date, 130 Cell C stores are running a mix of innovative digital media solutions that considerably contributed to create a truly compelling in-store experience.

3 Large 32 INCH or 42 INCH bulkhead screens display an eye catching, dynamic Cell C logo to grab attention and attract customers in-store. Large 50 INCH screens display the latest TV ads.
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40 INCH and 10 INCH Pick ‘n Watch screens allow customers to interact with and learn more about the different mobile phone models. Our pick ‘n watch solution includes secure mounting, thus doing away with fake phones used for in-store display as well as locked glass cabinets.
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Internet zones provide customers with the ability to surf Cell C approved internet sites.
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These zones allow kiddies to play games while Mom and Dad browse in the store.
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