One Digital Media is South Africa’s biggest provider of dynamic in-store digital media.
We provide a world class, cost-effective and centrally-managed media network to brand marketers, retailers and advertising agencies who want to take advantage of the unique opportunities provided by a digital media network.
Our networks extend across a vast footprint including FMCG(fast moving consumer goods), liquor, retail, apparel, pharmacy, banking, communication and restaurant channels and continues to expand not only within these channels but also into more diverse environments.
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CLIENT REFERENCES
Debbi Dale, media director: Unilever, AMET South Region. - The Annual 2008.
"As the price war unfolds while clutter and choice grow, the need to stand out on the shelf and in-store through innovative and dominant instore solutions becomes even stronger. In-store media represents a growth area for Unilever as this channel is relatively untapped.
We chose to invest with One Digital Media In-Store Channel in 134 SUPERSPARS at 'grass roots' level to achieve market advantage with the objective of driving volume in each of our categories. We have recently renewed our contract with One Digital, taking our learnings in this new channel forward to better leverage our investment.
They have proven to be a strong strategic partner, providing a high level of client service and compliance along with a willingness to better understand our brands and business needs."
Katrien Grobler, marketing
manager: HomeCare, Reckitt Benckiser. - The Annual 2008.
"One Digital Media is at the leading edge of technology with their GPRS technology and satellite navigation of the in-store screens on which you can change an advertisement in a particular store if you like in a matter of seconds!
In addition the team is entrepreneurial and innovative and always willing to do what is best for your brand. We needed screens in 80 appliance stores where we had not previously used them. Within a week, there was a plan to install the screens for us which would help to bring our brand communication to the point of purchase.
The other advantage is that you can measure your One Digital retail media investment. Most in-store media is not measurable. Their screens are much more engaging and effective than other in-store point-of-sale devices, driving higher brand awareness and growth. On Air Wick Mini the sales grew 62% -- directly as a result of the screens!"