A recent study was conducted for One Digital Media by Research International on the impact of digital signage on brand sales.
Summary:
11 750 results were tabulated from 22 brands.
29.6% was the average sales increase once a brand was noticed.
68% of the respondents noticed the screens.
Brands stood out 33% more when they were advertised on screen.
63% of people who saw a brand on screen, felt they were growing closer to the brand.
"Screens in store have the clear potential to have a far more immediate and measurable effect on sales than TV advertising"
- Research International (South Africa)
Q1 BRAND SALES DATA
Product 1: Aug-Oct digital signage impact was 39.58% increase in sales.
Product 2: Aug-Oct digital signage impact was 12.23% increase in sales
Product 3: Aug-Oct digital signage impact was 7.51% increase in sales
Product 4: Aug-Oct digital signage impact was 19.36% increase in sales
Product 5: Aug-Oct digital signage impact was 32.86% increase in sales
Total Impact: The average impact of digital signage on brand sales was a 22.31% increase.