ENGEN
The Engen network is one of our two advertising based networks in the market of petroleum forecourt convenience stores.
Forecourts are highly desirable environments for marketing purposes; due to high footfall numbers, its audience diversity and the high impulse character of purchases made at such locations. Our Engen network offers brands access to South Africa’s largest forecourt convenience store chain, at 182 Engen locations. The network interrupts 11,8 million consumers per month at the critical point of purchase, and is therefore considered a highly desirable advertising channel.
Forecourts are highly desirable environments for marketing purposes; due to high footfall numbers, its audience diversity and the high impulse character of purchases made at such locations. Our Engen network offers brands access to South Africa’s largest forecourt convenience store chain, at 182 Engen locations. The network interrupts 11,8 million consumers per month at the critical point of purchase, and is therefore considered a highly desirable advertising channel.
42 INCH SCREENS
The large 42 INCH screens are strategically positioned in-store to grab maximum attention and break through the marketing clutter at this attractive point of purchase.
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CONTENT CREATOR
Engen have also incorporated the so-called ‘Content Creator Technology’, which enables individual store owners to improve their marketing agility as they can create and schedule local store specific ads at self selected times and days.
