For Food Lovers Market we launched a digital network to create an engaging in-store shopping experience through strategically positioned screens at various key store sections such as the butchery, sushi bar, dairy section, fruit stop section, grill bar deli, and fish section.

The screens inform and engage consumers while shoppers browse the store and make their purchasing decisions at these store specific zones, making it a more enjoyable shopping experience. The number of screens per store is tuned to the various store configurations and sizes.

To date, 79 screens are installed at 19 Food Lovers Market stores nationwide, and new stores are expected to be added to this digital network soon.

The large 42 INCH screens show store zone specific information, e.g. the sushi section screens feature a 1 minute slot on how to make sushi, whereas in the grill bar and fruit stop section the screens are used as menu boards, advertising smoothies and menu specials.
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By logging on to the Content Creator website store owners can write up their own adverts using provided templates, adding messages and even pictures to create eye catching specials and schedule them to specific screens within their stores without dealing with expensive design studios and print media.
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