Various digital solutions have been developed to meet the unique objectives of the individual brands within the Foschini Group.

American Swiss has revolutionised jewellery window shopping with a 42 INCH interactive screen integrated into the Melrose Arch store window. The screen makes jewellery browsing more accessible and enables 24/7 catalogue browsing and shopping, even when the store is closed. In addition to the interactive window screen, we developed a 55 INCH touch screen solution inside the store to allow customers to find out more about the various jewellery items on offer.
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Totalsports incorporated an 80 INCH projected window display projecting dynamic images on the shop window to entice passersby to enter the store and an interactive Pick ‘n Watch solution in-store to engage customers in-store and learn more about their preferences.
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This interactive pick and watch shoe solution, with a 26 INCH screen integrated into a shoe display unit, allows customers to learn more about the individual shoe models and prices. By simply picking up one of the six shoes displayed on the unit, the screen displays information and prices related to that particular shoe, activated through trigger technology. So-called ‘chameleon lighting’ technology was incorporated in this solution, enabling the colours of the unit to change according to what shoe is being picked up by customers.
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Sportscene went hands-on with the "Sneaker Peak" touch screen unit, a video shoe wall and free standing video units throughout the store.
The sneaker peak touch screen unit allows customers to browse different sneaker models and related product details and prices.
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The ‘sneaker peak’ touch screen unit allows customers to view the current fashion trends and vote for their favourites in the ‘what’s hot’ section.
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3 x 26 INCH LCD screens are integrated into the bulkhead and display monthly in-store promotions.
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1 x 15 INCH LCD screen is integrated into the shoe free standing unit, showcasing all new sneakers in-store.
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