Our game cellular network aims to pull down the traditional barriers between displayed phones and customers. Traditionally, security issues dictated that phones were displayed behind glass cases. By developing innovative security cabling attached to each phone, we were able to offer direct uncovered display of the phones. As a customer lifts a mobile phone handset to inspect it, the attached cabling initiates content displayed on a screen adjacent to the handset. Besides these pick ‘n watch solutions, we installed large promotional screens in these stores. This solution is currently installed in 55 venues across the country.

2 x 42 INCH screens behind the service counter display the latest handset models and cellular deals.
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This solution features 6 to 8 x 19 INCH screens that are connected to 72 cellular handsets. The screens display phone-specific content, detailing available deals and handset information as the customer picks up a specific product. The combination of screens and the ability to access the phone allows for a far greater degree of interactivity, pulling the customer closer to the purchase decision without the need for individual consultation.
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