According to POPAI, digital signage has now overtaken the internet as the fastest growing advertising medium in the US.
A recent study among 100 global retailers reveals that 23% of global retailers has adopted one form of digital signage, and 40% is planning to do so in the next 12 – 24 months. Aberdeen, 2011.

In South Africa, digital out of home is also growing rapidly, and new technologies and spectacular displays help to drive interest in the OOH market, especially in an era when interest in traditional media is waning. PWC, 2011.
Read more in the South African OOH outlook: 2011 – 2015.

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10 times the amount of eye contact is received when using a digital media display over a static display in-store.
The Strategy Institute of Toronto, 2010.

74% of all consumers are effectively interrupted by digital media displays in-store. AC Nielsen, 2010.
Research International South Africa, 2008.

Digital signage has a significant and measurable impact on customer loyalty and retention (+30%) and the perceived shopping experience and customer satisfaction (+46%). Aberdeen research, 2010.

29.6% is the average incremental increase in sales attributed directly to advertising on digital media in-store once a brand is noticed.
One Digital Media 2010.

The average sales increase for advertisers on digital screens in the retail environment is 14%. This rise is 25% for advertisers of sweets & snacks, which is attributed to the impulse character of these articles.
AC Nielsen, 2010.

Digital place-based media commonly delivers a 40+% improvement in brand recall, and a 40% reduction in perceived waiting time.
An independent supplement from Media planet in the Wall Street Journal, April 2010.

A global survey by NCR Corporation reveals that 86% of customers are more likely to do business with companies that offer self-service, and 60% of customers believe the shopping experience would be faster if they had a personalised experience.
NCR Corporation, 2010.

A study was conducted for One Digital Media by Research International on the impact of digital signage on brand sales.

“Screens in store have the clear potential to have a far more immediate and measurable effect on sales than TV advertising".
Research International South Africa, 2008.

• 11 750 results were tabulated from 22 brands.
• 68% of the respondents noticed the screens.
• 29.6% was the average sales increase once a brand was noticed.
• Brands stood out 33% more when they were advertised on screen.
• 63% of people who saw a brand on screen, felt they were growing closer to the brand.

• Product 1: Aug-Oct digital signage impact was 39.58% increase in sales.
• Product 2: Aug-Oct digital signage impact was 12.23% increase in sales
• Product 3: Aug-Oct digital signage impact was 7.51% increase in sales
• Product 4: Aug-Oct digital signage impact was 19.36% increase in sales
• Product 5: Aug-Oct digital signage impact was 32.86% increase in sales

In April 2011, One Digital Media contracted Freshly Ground Insights to conduct a study on the efficacy of the Tavern digital screens. The medium proved highly effective in capturing the attention of the tavern audience,

with 70% awareness among respondents. With 64% of respondents visiting the tavern more than once a week, and 39% of respondents spending over 4 hours on an average visit, the tavern is clearly the right place for brands that look for solid exposure.
Read more..