DION WIRED is a store dedicated to hi-tech products and has launched with four key flagship stores. ODM has been part of all of their new stores and will be an integral part of their continued roll-out across the country. Our current screen location strategy is based on core hi-visual large screens and smaller screens located within each department. Such high profile brands as Bosch, Smeg, Sony, Canon, HP and Whirlpool have already acquired media space on the network.