This mobile phone based network aims to pull down the traditional barriers between displayed phones and the customers. Traditionally security issues have dictated that phones are displayed behind glass cases. By developing innovative security cabling attached to each phone One Digital Media was able to offer direct uncovered display of the phones. We took this opportunity to then release the potential of digital signage.
As a customer lifts a handset to inspect it, the attached cabling initiates content displayed on a screen adjacent to the handset. The content is phone-specific detailing deals and handset information. The combination of screens and the ability to access the phone allows for a far greater degree of interactivity, pulling the consumer closer to the purchase decision without the need for individual consultation.