The Shell network launches One Digital Media into the very exciting new market of petroleum forecourt convenience stores. Much has been made about the marketing opportunities of these environments and we’re proud to now offer brands the opportunity to leverage their products to the diverse consumer market within the Shell Select stores.
Considering the audience diversity and the ubiquity of these environments, this new network has great brand appeal as well as serving to help reduce marketing clutter within such sized spaces. This enhanced new shopping experience stands to benefit Shell, the brands and the consumers.