SUPERSPAR

The SPAR digital media network is a FMCG-based network for one of South Africa’s most established and largest retailers.

It has been rolled out to their SUPERSPAR format stores across the country and was launched in August 2007. It has seen a large number of South Africa’s most respected blue-chip brands (brands represented in-store) featuring on our screens. The network is based on a model that tracks the consumer through the store and has three defined screen types linked to different areas of the store i.e. the entrance, the aisles and on-shelf. The on-shelf product screens are dedicated to the brand they are featuring while the other two types of screens run a playlist of media made up of all brands that have bought on-shelf product screens for that month.