LATEST PRESS
30 September 2009
The technology that’s changing marketing at-retail
Mike Bosman, CEO, One Digital Media points to the Adidas store on the Champs Elysees in France, where the shopper can run on a treadmill, and software records details about how the shopper runs, for example, and then makes suggestions about the specific shoe models that will be best for that shopper, are brought up onto the store assistant’s PDA. The customer can also customise their shoes.
12 May 2009
The future is here - By Mia Andric, published 04/05/2009 in iWeek
The store of the near future uses digital marketing to keep its edge
04 May 2009
Digital media in Retail [TheMarketingSite.com]
Digital media in Retail
One Digital Media (ODM) was launched in February 2007 by Mike Bosman, CEO, and his partner and chief operating officer, Andrew Ridl.
Bosman was formerly the Group CEO of both FCB and TBWA in South Africa and previously head of FCB North America.
Ridl has a wealth of international experience with Siemens and Compaq in Europe and the UK.
14 April 2009
Digital Media in Retail [The Retailer]
In absolute demand at the best of times, advertising initiatives that combine targeted reach and optimal ROI carry an especial value in today’s market environment.
While the traditional print and television advertising channels will always have their place, increasingly competitive activity in an increasingly fragmented media arena empahsises the need for focus, measurability and consistent return.
For the retailer, digital media offers one of the most effective non-media marketing channels.
25 March 2009
One Digital Media makes waves in Die Burger and Beeld with Foschini - Store of the Future.
Interaktiewe digitale bemarking is hier.
Dít is gister by die bekendstelling van die klerekleinhandelaar Foschini se winkel-van-die-toekoms aan die lig gebring.
“Dit is ironies dat Foschini se IT-afdeling ons genader het om hulp met bemarking,” sê mnr. Bruce Gourley, bemarkingsbestuurder van die tegnologiegroep One Digital Media. Dit het uiteindelik gelei tot die Foschini-groep se nuutste bemarkingstrategie: interaktiewe skerms in die Foschini-groep se winkels.
04 November 2008
Big retailers take on digital mediaOne Digital Media (ODM) is recognized as the leading provider of dynamic in-store digital media in South Africa. In the two and a half years the company has been in existence, ODM has managed to achieve resounding results in a very short space of time. Heading up the company are advertising legend Mike Bosman, in the capacity of CEO and Andrew Ridl who takes on the responsibility of COO.
04 October 2008
South African digital network experiencing great success with keeping it all inhouse
Digital Signage in South Africa is just beginning to gain real market share, with recent research implemented by Marketing Mix revealing that in-store marketing is the most preferred means of reaching consumers by South African marketers and the mediums they favour in this space are media screens and digital signage.
In a country that didn’t know digital signage existed up until about two years ago, and that has been notoriously slow on the technological uptake, that is pretty exponential growth.
19 September 2008
The Digital Age Makes Township Taverns Trendier
19 September 2008: One Digital Media’s CEO, Mike Bosman, previously Group CEO of TBWA\South Africa, is causing quite a stir in township taverns. The Loxion Network is ODMs latest brainchild, delivering advertising content directly to high resolution flat screen monitors installed in the top taverns nationwide. The network is capable of downloading different content to each screen, or to a defined group of screens, in real time, via satellite, the Internet and GPRS.
29 July 2008
How digital marketing boosts retail sales [Bizcommunity.com]
Speaking at the recent Marketing-at-Retail Workshop in Johannesburg, One Digital Media CEO Mike Bosman illustrated why digital media at retail is becoming a force to be reckoned with in South Africa's retail marketing arena. According to independent research conducted recently on 22 brands, brands stand out 33% more when the particular brand advertises on screen.
The research also shows that awareness of the screen by the shopper appears to convert into a 29.6% increase in sales made.
Over 5000 screens
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