LATEST NEWS
How technology has transformed shop windows into interactive shopping catalogues - 12 December 2011
Since its inception in 2007, One Digital Media’s digital in-store solutions have enabled brands to interact with their customers in ways that were unthinkable before.
One of its recent showcases is its new digital store concept for 8.ta, Telkom’s mobile brand, which they developed in close cooperation with 8.ta’s store designers.
What's new and innovative in the South African OOH media industry? - 14 November 2011
One Digital Media's digital in-store solutions enable brands to interact with their customers in ways that were previously unthinkable.
Last year, the company launched a new digital store concept for 8.ta, Telkom's mobile arm.
Read more in the Out of Home supplement, The Media, November 2011
It's a revolution - 02 November 2011
Digital technology is re-shaping the global in-store shopping experience.
Mike Bosman and Lilian Plomp preview the way that South Africans could soon be buying anything from groceries to watches.
Strategic Marketing - issue 5 2011.
Whispering windows let stores interact with shoppers 24/7 - 02 November 2011
21st October 2011
8ta's whispering windows use through-glass touch technology to allow customers to browse a store's catalogue after hours.
One Digital Media takes client empowerment to a whole new level with its new website - 13 October 2011
One Digital Media, the largest provider of digital in-store screens in South Africa, launched its new website this week.
Not only does the redesigned website provide improved navigation and easy and intuitive access to the company’s various innovative digital solutions, it also brings client service to a whole new level.
The online Client Login Portal (called CLIP) offers existing clients a wide range of services in a secure internet environment, enabling them to take online control over their own network of digital screens.
SPAR Digital TV allows brands to effectively target their campaigns for maximum impact - 20 September 2011
Responding to the growing need of its clients for campaign refinement, One Digital Media, the largest provider of digital in-store
screens in South Africa, launched new advertising packages for its SPAR Digital TV network last week.
Besides offering sharper rates, the packages now enable brands to target their campaigns even more accurately than before.
The SPAR Digital TV network features digital advertising screens in 120 large format SUPERSPARs across South Africa,
thereby reaching a total footfall of 25 million visitors per month.
Technology is reshaping consumer behaviour - 18 July 2011
We live in an era that could not have been accurately predicted 100 years ago. Yes, there was speculation, but someone like Polish composer Chopin for example, couldn’t have envisaged that we would have synthesizers that would write the music electronically as you played it. The world has changed dramatically and is continuing to change, and we need to understand how.
Tavern TV proves a highly effective medium to reach the emerging black middle class - 30 May 2011
Which brand would not want to captivate a market that holds over 40% of spending power in South Africa? One Digital Media’s recent study shows that their Tavern TV network manages to do just that, and it does it very successfully.
Tavern TV is One Digital Media’s unique advertising platform of digital screens in over 400 taverns throughout South Africa.
An estimated 920 000 people are exposed to Tavern TV monthly. The audience is predominantly from the emerging black middle class with black males between the ages of 20 and 45 from LSM 5 -11 (2009 LSM groups) comprising the majority of the audience.
Company supports cancer initiative - District Mail - 10 March 2011
THE STAFF OF One Digital Media in SomersetWest decided to get everyone at their warehouse involved in showing their support for victims of cancer.
“We are a very close-knit crowd here and everyone grabbed at the chance to show their support for those affected by this terrible disease,” said Neil Smuts, warehouse manager.
“Many of us here have been affected by cancer through the suffering of family or friends, and will continue to show our support at the Cancer Shaveathons as they continue.”
Dunhill introduces their smoking lounge at OR Tambo Powered by One Digital Media [Bizcommunity] - 03 November 2010
Proving just as popular as the cigarettes themselves, is the new Dunhill-branded smoking lounge at OR Tambo International Airport. Approached by their client Ogilvy, Collyer Lessick were tasked in assisting with the launch of the Dunhill D lounge.
