Digital Media in Retail [The Retailer]
Posted by gwessels on 14 APRIL 2009 at
In absolute demand at the best of times, advertising initiatives that combine targeted reach and optimal ROI carry an especial value in today’s market environment.
While the traditional print and television advertising channels will always have their place, increasingly competitive activity in an increasingly fragmented media arena empahsises the need for focus, measurability and consistent return.
For the retailer, digital media offers one of the most effective non-media marketing channels.
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