ODM developed this solution to provide an interactive opportunity for customers to engage cellular phones on display and to learn more about each phone’s current promotional deal.

As these promotional deals change on a very regular basis the system minimised the logistics and costs for marketing these changes to customers. Our solution provides secure mounting and allows the customer to pick up the phone, thus doing away with fake phones used for in-store display as well as locked glass cabinets. The cabinetry is store-specific to fit in with the overall design aesthetic. Feedback from the project indicates that the environment is enhanced through the array of digital screens and that they engage the customer in an innovative way that reflects well on the retailer as well.