TAVERNS
The Tavern network is our advertising based network of screens in over 400 taverns within townships across South Africa.
With one large 32 or 42 INCH screen per tavern, we have allowed brands to tap into the highly desirable emerging black middle class market that holds over 40% of South Africa’s spending power and drives status brand appeal. An estimated 920 000 people are exposed to Tavern TV monthly.
A recent research conducted by Freshly Ground Insights has proven the power of this medium to break through the clutter of traditional non-dynamic media displayed in these environments, effectively capturing the attention of 70% the tavern audience.
With the majority of the audience visiting the tavern more than once a week, and 39% of visitors spending over 4 hours on an average visit, the tavern is clearly the right place for brands that look for solid exposure. Currently, several leading alcohol brands are among the key advertisers that use this medium to strengthen their brands.
With one large 32 or 42 INCH screen per tavern, we have allowed brands to tap into the highly desirable emerging black middle class market that holds over 40% of South Africa’s spending power and drives status brand appeal. An estimated 920 000 people are exposed to Tavern TV monthly.
A recent research conducted by Freshly Ground Insights has proven the power of this medium to break through the clutter of traditional non-dynamic media displayed in these environments, effectively capturing the attention of 70% the tavern audience.
With the majority of the audience visiting the tavern more than once a week, and 39% of visitors spending over 4 hours on an average visit, the tavern is clearly the right place for brands that look for solid exposure. Currently, several leading alcohol brands are among the key advertisers that use this medium to strengthen their brands.
32 OR 42 INCH SCREENS
With one large 32 or 42 INCH screen per tavern, brands can now truly captivate the tavern audience with dynamic messaging and leverage tactical marketing opportunities in this attractive environment.
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