Launched in October 2010, 8.ta is our latest developed digital network, currently rolled out to 6 flagship stores and 27 store-in-stores nationwide. Digital solutions in various engaging formats that are seamlessly integrated in the store design connect customers to 8.ta’s cellular offering and special promotions. The stores contain the following digital solutions:

Large video walls in two formats - a (3 x 3) 46 INCH and a (4x1) 40 INCH – showcase 8ta television commercials and 8ta handset deals.
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6 x 40 Inch pick ‘n watch screens allow customers to interact with and learn more about the different mobile phone models. Our pick ‘n watch solution includes secure mounting, thus doing away with fake phones used for in-store display as well as locked glass cabinets.
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Whispering Window pulling passersby into the store. When customers walk up to the window screen, a sensor triggers an audio file, thereby providing shoppers with a sensory rich experience that includes visual and audio impact.
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22 and 32 INCH touch tables and 42 INCH touch screens detail all the handsets available in store, with contract prices, prepaid prices and phone specifications. The touch screens also allow customers to compare different models of handsets, thereby allowing for a more informed choice when purchasing a cell phone. The window touch screen offers a call me back function, whereby passersby can enter their details and a sales assistant will call them back to address any queries and sign up new contracts.
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