Our TOPS in-store digital advertising-based network is based on a similar strategic model as SPAR, with screens placed in different key zones, including entrance screens category screens and smaller product screens. The number of screens and positioning of screens depends on the specific store size and lay-out.

Launched along with SPAR in 2007 and now running in 75 stores nationwide, the TOPS network caters to a the obviously highly attractive alcohol market. Many global and South African leading alcohol brands have bought advertising time on this network.

Large 42 screens are positioned at the store entrance and in-ailses to grab attention at the start of the shopper journey and when browsing categories. These screens feature a relatively wide range of in-store products and promotions, thereby aiming to assist customers to determine or adjust their shopping list.
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Small 7 INCH product screens are placed on the shelf to influence shoppers closest to the moment of purchase. The on-shelf product screen messages are dedicated to the specific brand they are featuring.
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ODM Sales

Email: sales@onedigitalmedia.com
Tel: +27 (0)21 180 4888

We offer advertising opportunities on the following networks:

> SPAR             > Makro             > Taverns
> TOPS             > Engen             > Shell

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