Every retailer knows that a longer in-store shopping time often equates to a larger shopper basket size, especially if you make the shopping experience more pleasant. Toys R Us managed to do just that in 16 of its stores across South Africa.
In 2010, we started revamping their stores with in-store screens and digital gondola ends to create an inviting and entertaining shopping experience for the young audience and their parents while they browse the store.

We installed 2 x 50 INCH ceiling mounted screens in high traffic zones in the stores, displaying Toys R US specials at the till points and gaming specials in the gaming sections
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We manufactured and installed 6 x 18 INCH gondola ends per store. These solutions are equipped with sound and display toy specials and product advertising to keep the kids and their parents enticed.
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