The unit itself was built by point of purchase specialists who worked closely together with us to ensure design integration and safeguard technological parameters. The screen types vary per unit and have been deployed across 17 venues across the country; including 13 Pick n Pay stores. As different Unilever brands use the 3 facings, ODM can smoothly facilitate the dissemination of the new dynamic content to the units from our central Media control centre.
The screen types vary per store, and include 4 x10 INCH and 4 x32 INCH screens in one store; and a 10 INCH touch screen in another store.
Lighting in the unit changes to match the branding of the adverts playing on the screen.
PONDS TOUCH SCREEN
The touch Ponds screen unit allow shoppers to interact with the screen to find out which product is the right one for their skin type.